Every marketing campaign or project starts with an idea. However, many people get stuck on the idea step by not knowing how to brainstorm them—especially if they are working alone.

If this sounds like you, then good news, because you can improve your idea generation game by knowing how to use Google as a tool for brainstorming.

1. Identify Useful Keywords for Google

Google is so ubiquitous now that people don’t pay a second thought about how it works and why Google gives such great search results—which is a shame, because knowing how Google works can help you understand why it can be a good tool…

@gruberjl

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Introduction

I know that some people think that Bing is only good for is bringing up Google. However, there’s a reason why Microsoft continues to support Bing and that is because Bing is secretly a success. Bing controls roughly 36% of the U.S. desktop search market and that far reach can be put to good use by a savvy marketer. In fact, for certain segments, Bing is even better than Google for advertisements. So, let me show you what Bing has to offer for marketers and why you should consider using it for advertisements.

You might not know it yet but you probably are already using Bing

A common misconception people have about search…